Tide Hygienic Clean needed a straightforward infographic with a simple job: get people to #TurnToTide. Using consumer insights, we connected two big motivators—saving money and caring for the environment—by showing how cold washing delivers both. A strong, easy‑to‑grasp stat brought the long‑term impact of cold washing to life, making the choice feel immediate and meaningful.
For Merck Women’s Health, the brief called for a doctor discussion guide to support more effective conversations with adolescent patients exploring birth control options. We grounded the work in real behavioral insights: teens arrive with opinions already shaped by friends, social media, and online research. That makes it even more important for clinicians to walk them through all available methods—clearly outlining benefits, considerations, and misconceptions. The guide ultimately helps physicians lead balanced, informed discussions that include the potential advantages of long‑acting contraceptive options.